The 2020 Pantone Color of the Year is ideal for pools

Discover why Pantone Color of the Year is important for your business and how to use it as a pool professional!

Every year the Pantone Color Institute reviews trends to determine the top color for the coming 365 days. After the very flashy ultraviolet in 2018, then vivifying coral orange in 2019, the color for 2020 is relaxing blue. This is sure to keep pool and spa designers happy as our sector has a head star!

Dive into PANTONE 19-4052 Classic Blue

As the Pantone Color Institute explains, this color is elegant, reassuring and restful: "Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."

In fact, everything about a swimming pool contributes to the art of living! More especially as this color is perceived by the psyche as a refuge, a sure value, favorizing relaxation and meditation. A very good sign for pool and spa professionals, who may find it a good idea to capitalize on this trend for their future designs and to promote their products!

How to integrate the 2020 Pantone color into your pool business?

For over 20 years, the Pantone Color Institute has forecast worldwide trends and its expertise is known and recognized to the extent that it has an impact on both consumers and companies in many sectors including fashion, design and graphic design… It is a safe bet that Classic Blue will be much in demand this year by pool and spa customers. Here are some ideas on how to make the most of this trend!

Use this trend as selling point

Do you already have a range of products - like garden furniture or pool accessories in a similar color? Seize this great opportunity to feature them in your advertising on social networks and catalogs!

And why not push easily adaptable LED lighting to transform the atmosphere around and in your designs?

Garden furniture designs can also be influenced by the 2020 Pantone color!
© siraphol / stock.adobe.com

This spa chose bluish LED lighting to create an atmosphere for its Turkish Baths.
© Alexander Lupin / stock.adobe.com

Update your advertising

Leaflets, catalogs, promotional flyers, the visuals on social networks… Relook your ads in bluish tones!

An example is the design of our pooloscope, created for our social networks.

Change the color of the water in the pool

Pool manufacturers’ and designers’ customers may want the color Classic Blue in 2020. Check out our tips on how to control pool water color!

Another example is the Deep Blue pool, which won a prize in the Pool Design Awards 2018, where the décor extends the color of the pool.
© Holger Mauerer Architekt BDA BSW

The pool and spa sector loves design and it’s certain that the 2020 Pantone color will feature in your projects this year!

Dive into our blog to discover these 5 pool trends!