Jump into the Water Tests demonstration area!
What if you could find hands-on testing of pool and spa suppliers’ innovations right in the middle of a trade show? An original idea proposed by Piscine Global Europe in its Water Tests demonstration area - an initiative which highlights participating exhibitors’ innovations and simplifies communications with their prospects. Jump in! That’s what it’s for!
See the demonstrations at Piscine Global Europe 2016
The Water Tests: uniquely innovative.
For several years, Piscine Global Europe has operated a hands-on demonstration area open to all comers. In 2018, three fully functioning pools will be open right from the start of the trade show. Two of them are already reserved!
As the swimming pool and spa show preferred by international buyers, Piscine Global Europe stands out by its “must” demonstration spaces, including the Aquafitness Show in real life settings. It is the only pool and spa show which provides this service to its exhibitors and visitors.
See the other Piscine Global Europe 2018 events!
Dedicated to providing solutions for everyone
Demonstration area provide specific solutions to visitors’ and exhibitors’ problems.
Visitors
Pool sector is doing well, encouraging the market to extend product scope and ranges. So it is now possible to find exactly what is needed! The Water Tests demonstration area lets people see products operating in real life situations. An advantage confirmed by Enzo Amara, Endless Pools counter-current pool manufacturer international business development manager has already booked for 2018: “Our main focus is to explain countercurrent swimming quality to visitors. Swimmers will be present and visitors can also test it themselves! We provide swimsuits, towels and changing rooms for everyone who wants to take the plunge.”
Visitors can learn the start-up and maintenance procedures so they can do it themselves for their new product(s) from the outset. Procopi took this unique opportunity at Piscine Global Europe 2016 and has already registered for 2018. Marketing and communications director Christophe Durand told us: “We put up a timber pool with a built-in system that cleans it from underneath - a technical prowess! We showed with our visitors the different pump powers, flow rates and heating capacities in real time… The Water Tests enabled us to demonstrate all the technical aspects of our products, exchange know-hows and train our customers.”
Exhibitors
The Water Tests demonstration area facilitates contacts and also enables exhibitors to highlight their products and discuss technical issues and specifications more easily. For Procopi, it is a great opportunity to prove brand expertise and define its market positioning: “We set out to show that what we said in our advertising is true!
Our Water Tests demonstration space built visits and credibility.”
Besides profiting from high visibility promotion before, during and after the show in all the media used by Piscine Global Europe 2016 (social networks, e-mailing shots, press kits, etc…), the Water Tests demonstration area attracts media, optimizing coverage for participants. Enzo Amara from Endless Pools said “Piscine Global Europe 2016 opens the door to prospects in France and Europe - and even Asia! We signed several big contracts with new partners last time we came.”
And of course the pools are ideal for manufacturers to train their international teams in new products.
Are you an exhibitor? Show your innovations in the Water Tests demonstration area! Contact the Piscine Global Europe business service now!
At the next edition of Piscine Global Europe, cool off in our Water Tests demonstration area. Thrills guaranteed!
