Attracting increasingly demanding customers is an endless activity. So make your spa stand out from your competitors by organizing unique events! Here are some ideas of spa animations from the Piscine Global Europe team!
The spa market is increasingly competitive
The wellbeing market is flourishing - up 10.6% between 2013 and 2015 (1). Consequently, many new spas open each year, all competing for your customers. One of ways to keep them is to organize unique events. The uniqueness of spa animations stimulates word-of-mouth promotion!
While waiting for the next Piscine Global Europe 2018 where you will get an opportunity to chat with other spa market professionals, here are some already tried and tested ideas!
Our prize list of original spa animations you may want to try
Transform your spa at night
Impact guaranteed! Many spas have opted for astonishingly attractive atmospheres. Calicéo (France) proposes candle-lit ”Ocean of Lights” events. Ideal for couples looking for a romantic evening out! Leukerbad Spa in Switzerland stages “Aqua Mystica” events based on steam, lights and sounds. Other spas like Vita Classica in Germany capitalize on the dynamism of laser shows.
Go for gourmets
Spa operators know that aquatic activities make people hungry! So it may be a good idea to combine spa fun with tasty menus… In addition to traditional brunches, spas like Leukerbad organize wine tastings. If you cannot host a major gastronomical event, you can always build customer loyalty with little extras - for example Caracalla spa in Germany serves freshly picked strawberries beside the pool!
Organize theme workshops
Spas are ideal places in which to organize workshops in a relaxed atmosphere as the infrastructure required is often already in place. For example, Sextius spa in France runs workshops on breathing and the Terme di Saturnia (Italy) has yoga weekends.
Make your spa a festival of fun!
It is difficult to do better than "Sparties", the famous ultra-parties in spas like Széchenyi (Hungary). The spa baths are lit up when night falls for wild parties with DJs and firework displays. And to keep the party spirit some spas in the Czech Republic fill their baths with beer… An original way to attract new customers looking for something new!
At Piscine Global Europe 2018 you can find out more about all the latest spas innovations and stroll through our Wellness Expo which will present several tried and tested solutions. A Must!
(1) Global Wellness Institute : Statistics and facts
Photo credit: © gabrielhector / stock.adobe.com